We distributed our questionnaires to ten people aged 15 and over, our target audience, below are the results shown in various graphs.
Question 1 - How do you find out about a new film release?
This second graph shows what our target audience like and find most effective about a film poster:
This is a pie chart showing our results, we found that the most popular poster image was a close up shot of the main character, this shows is that viewers like there to be a close up of the character on the movie poster, this will help us when creating our final poster as we will always keep our audience's preferences in mind. So when creating my individual poster I will use a close up image of the character as I think that they are extremely effective and haunting too.
This graph shows which poster that we showed to viewers in the questionnaire our target audience found the most striking. We found that their was a tie between 'Thirteen Ghosts' and 'The Eye', both were close ups, thirteen ghosts showed a face made up of countless screaming faces, I myself found this very scary and thought provoking and so did the audience. The other poster for 'The Eye' was an extreme close up of an eye - this image was strangely realistic it showed an eye looking directly at the viewer - the eye itself was red insinuating blood and violence and made the eye look extremely unusual, I can see why our viewers found this image effective. I will take these results into account as they also back up the last question in which viewers said they preferred a close up image and 'The Eye' and 'Thirteen Ghosts' were both close up images.
This question also relates to the film poster, we had asked our target audience what attracted them the most on a film poster, we found that the image was the most popular by far, this did not surprise us as we knew that the poster had to be visually appealing for the viewer, this is why we will put alot of time and effort into creating a striking, scary and captivating image. The title came second in our results so we need to think of a strong unique title and make it bold and eye catching on the poster, we will make sure that every aspect of the poster is effective as we want it to look as strong as possible.
This question is referring to the magazine, in our questionnaire we showed our target audience, we found that the most popular cover was the Empire cover for 'The Terminator', the image was a special edition cover showed a close up image with flashing eyes, the cover was very unique and I myself had not seen this being done of a magazine cover before. The cover used a very simple colour scheme, selecting colours that complemented each other well, the colours were black, a vibrant electric blue and red - the colours had a great visual impact as they worked well with the image and the main colour of black. To me I also liked the cover the best out of the three as it really promoted the film well, the image was a close up which I find are most effective and both the image and the colour scheme relate to the sci-fi genre of the film that the cover is promoting. When creating my final product, it will be very difficult to create a cover like the Empire 'Terminator' cover, however it had shown me that close ups have proven to be extremely effective on a magazine cover.
This graph is also about the magazine, we wanted to know whether to create a magazine that relates to the genre of our film, horror this would mean that the magazine would relate entirely to the horror genre, like Gorezone or Fangoria. However after seeing our audience feedback we now know that our target audience prefer magazines that are more genral so their content covers a wide range of genres such as sci-fi, comedy and drama.
Finding this information has been useful to us as in order to meet the needs of our target audience we must think about their interests and preferances, so now the magazine that we will create will cover all genres of film.
This pie chart was to show us what aspect of a film magazine our target audience prefer, we found that the photoshoots scored the highest, this means that the visual aspect of the magazine attracts an audience the most, we will use this information to create our final product as we will ensure that the photos and images used are strong and striking, this information was useful to us as we now know that we must concerntrate on making a captivating image.
A colour scheme on magazines make them look much more organised, we wanted to find out if the colour schemes have an effect on viewers, the information we found shows that they do, so in our own magazine we will need to make sure that we have a specific colour scheme - for us the colour scheme has to reflect the genre of the film, so we would need to use dark colours like black and maroon to symoblize the dark nature of the film.
This question relates to the trailer that we will be producing, we wanted to know what our audience thought was most effective in a film trailer our results showed that again the viewers found the visual impact of the trailer incredibly important, as the costume scored the highest so we know that we will need to put alot of time and thought into choosing the right costumes for our characters, as I will be doing the make up I will now need to think of different make up styles for Scarlets evil persona that is both eye catching and unique.
As we want the trailer to relate to our chosen genre we want the film and the footage to be scary, so we wanted to know what viewers find scary. In the trailer we were thinking of having some footage in black and white, but we were unsure what our audience would think of this, so we decided to ask them. We found that the audience felt that trailers that were shown in black and white were scary, which is good as we wanted to change some of Scarlets flashbacks to black and white.
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