As part of our poster we need to think of a tag line to have written across the front, we have decided to come up with tag lines as a group and then chose the one that we thought was the most thought provoking and effective.
Me and my team member Amy had a brainstorm of ideas and highlighted words that we thought were effective like, soul, darkness, mist, grave, death, Shadow, suffer, lies etc.
Below are some of the tag lines that we had both came up with:
'Those who deceive.Die'
I liked the sinister message this tag line delivered, it was very short and to the point and it does tell the readers some hints about the film - particularly its ending, it also gives off this sinister sense of reality, it would make the viewers feel that the main character could be a threat to anyone so it makes the character herself seem so much more real as this tag line would directly address the audience.
'To unlock the truth you must open your eyes'
I did not like this tag line as much as the first as it is not really scary or sinister, but both myself and Amy did like the theme of lies and deception and the work 'unlock' stood out to us.
' Dark lies will make you suffer'
This tag line stuck to the theme of lies, and I feel that it is quite thought provoking, this also delivers a message that lies can cause hurt and the viewers could assume that a lie could be what the film is about and someone in the film has suffered because of a lie that has been told. I like this line but as I had suggested that we use the tag line as the end line for the trailer I feel that it has to be something with a much stronger, scarier impact.
'Look into the mist and her sin is reavealed'
Amy had came up with this tag line and I thought that it was extremely effective as both a tag line and an end line for the trailer, the word mist stands out and sounds very dramatic and suggests that the film is about the unknown - the work mist makes us think of haziness and mystery. So it would make the readers curious and intrigued, which is exactly what we wanted.
'When she looks into your eyes, she sees your soul'
This tag line makes the character seem like a danger or threat to the viewer, it gives the character a sense of reality we liked the word 'soul' as it suggests death and relates to the horror genre, we would like this as an end line however we do feel that it may not relate to the image on the poster.
'If you tell a lie she will some back to haunt you'
This tag line gives off a sinister fairytale vibe, it makes Scarlet seem like a monster or something from a nightmare so it reflects the evil side of her very well. It also acts as a warning to viewers and would make the film and Scarlet seem more like a danger to them, it uses lies as a keyword, everyone lies, so it makes Scarlet seem like a threat to anyone, I think the message is very haunting and sinister and matches with the vibe that we are trying to create for our poster.
'Sinners will die. Scarlet lives on.'
I like this tag line as it relates to the theme of sin and deceit, it also makes Scarlet seem superhuman as it suggests that she cannot die which makes her seem much more dangerous and powerful, however it does not really portray Scarlets evil personality as it make Scarlet seem innocent, I like the message of the tag line but I think that our previous ideas were much stronger.
'Don't avoid the truth. She will come for you.'
This next tag line again relates to the theme of lies, it relates to our trailer as Scarlet had been lied to which is why she killed her sister so it does give slight hints to the viewer about Scarlets true nature - we liked the sound of ' she will come for you' as it was scary and mysterious and would frighten the viewer and make Scarlets evil persona more realistic and more of a threat.
'Look into the mist. She will come for you.'
This is our final tag line, after looking over all of the tag lines, we found it difficult to decide, so we chose our two favourites (one of Amy's tag lines and one of mine) and mixed them together, I think that our final tag line is very effective and quite thought provoking, the would make a viewer think who is the title referring to, it also has the eerie sense of reality that we were looking for as through the use of the word 'you' the viewers are put on edge as it makes the villain seem much more real, and that, she could 'come for' the viewers.
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